MTV Networks Inc. has finally decided to get out of the shell and give Apple some heat with the launch of its latest online music and video download service.
Joining hands with Microsoft, the new service, URGE, integrated with the latest version of Windows Media Player, will be launched on Wednesday armed with around 2 million tracks for 99 cents individually. Users can even download unlimited music for $9.95 monthly and even transfer them to any of the PMPs for $14.95.
The supremacy of Apple’s iTunes Music Store will definitely get some jolt and so will other providers like RealNetworks’ Rhapsody and Napster Inc., especially when URGE is not compatible with the ubiquitous iPod.
Via: washingtonpost
MTV & Microsoft target Apple with new online music & video store
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